Competitive Intelligence.
From ongoing patent monitoring to full landscape and white space analysis — we give you the intelligence to see what your competitors are doing, where the opportunities are, and how to stay ahead.
See the Full Picture.
Understanding the patent landscape around your business isn't a one-time event — it's an ongoing strategic advantage. DeMarcoIP offers two complementary services under one roof: patent monitoring and watch services that track new filings as they're published, and landscape analysis that maps the broader competitive terrain to reveal white space, key players, and emerging trends. Together, they give you the intelligence to make smarter R&D, licensing, and investment decisions.
OUR SERVICES
Two Services, One Strategic Advantage.
Whether you need ongoing awareness of competitor filings or a deep-dive analysis of an entire technology space, our competitive intelligence services give you the information to act with confidence.
WHAT WE DELIVER
Tailored to Your Goals.
Every competitive intelligence engagement is customized to your specific business objectives. For monitoring, we build search profiles around the criteria that matter most to you. For landscape analysis, we scope the technology area, jurisdictions, and time frame to produce a clear, actionable picture of the competitive terrain.
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Monitor specific competitors, partners, or entities by their patent filings and application activity — or analyze their full portfolio as part of a landscape study.
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Follow individual inventors — whether they're former employees, industry leaders, or researchers working in your technology space — to stay informed about where talent and innovation are flowing.
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We build monitoring profiles and landscape queries using IPC/CPC classification codes and custom keyword strategies to capture filings in specific technology categories with precision.
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For landscape engagements, we analyze filing trends over time, identify surges in activity, and map the competitive dynamics of a technology area — including who's filing, where, and how aggressively.
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We identify gaps in the patent landscape where innovation is underrepresented, helping you pinpoint filing opportunities and inform R&D strategy with data rather than intuition.
Your Search Team.
At DeMarco IP, we want you to know who is doing your search. While one of our Directors is likely handling most of the communication, neither of them is doing all the work — our Directors grind out work product alongside the full team of patent searchers. And at any point during the engagement, you're welcome to speak directly with the searcher working on your project.
HOW IT WORKS
Our Process.
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STEP #1 - Define Your Objectives
We work with you to understand what you're trying to learn. For monitoring, we define the competitors, inventors, technology areas, and filing criteria to track. For landscape analysis, we scope the technology area, jurisdictions, time frame, and key questions you want answered.
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STEP #2 - Search & Analyze
For monitoring, we run your customized searches on your preferred schedule and filter the results down to the references that actually matter. For landscape analysis, we conduct a comprehensive review of the patent landscape, mapping key players, filing trends, and white space opportunities. At any point, you're welcome to speak directly with the searcher working on your project.
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STEP #3 - Report & Advise
We deliver clear, actionable reports — whether that's a curated monitoring update or a full landscape study with trend analysis and white space mapping. We walk you through the findings and are always available to discuss strategic implications and next steps.
Frequently Asked Questions.
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Patent monitoring is an ongoing service that tracks new patent filings and publications relevant to your business. We run customized searches on a regular schedule and report back with the most critical new references — so you stay informed without having to do the searching yourself.
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A landscape analysis, also called a patent landscape or white space analysis, is a comprehensive review of the patent activity in a specific technology area. It maps key players, filing trends, patent density, and gaps in coverage — giving you a strategic view of the competitive terrain and helping you identify opportunities.
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We offer weekly, monthly, or quarterly reporting depending on your needs. Higher-volume technology areas or active competitive situations may warrant more frequent monitoring, while broader landscape watching can be done on a monthly or quarterly basis.
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White space analysis identifies gaps in the patent landscape — areas where innovation is underrepresented and filing opportunities exist. It's a powerful tool for guiding R&D investment, identifying acquisition targets, and positioning your portfolio ahead of competitors.
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Our competitive intelligence services cover all major patent jurisdictions, including the U.S., Europe, Japan, China, Brazil, and more. We tailor the geographic scope to match your target markets and competitive landscape.
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A typical landscape analysis takes two to three weeks, depending on the breadth of the technology area and the number of jurisdictions covered. We'll provide an estimated timeline when we scope your project and keep you updated throughout.
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Absolutely — and we recommend it. A landscape analysis gives you a comprehensive baseline understanding of the competitive terrain, and ongoing monitoring keeps that picture current as new filings are published. Together, they provide both depth and continuity.
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Reach out to us with a brief description of your goals — whether that's tracking specific competitors, mapping a technology area, identifying white space, or all of the above. We'll work with you to define the right scope and approach.
READY TO BEGIN?
Start Building Your Intelligence.
Contact us today to set up patent monitoring, commission a landscape analysis, or both — and turn patent data into a strategic advantage.